Reality Check: Shoma Group's Stephanie Shojaee on Business, Branding, and Breaking Barriers

Her bold approach extends into product, design, and amenities. “People want magazine-worthy design that also makes their life easier,” she explains. At Shoma Bay, that means rooftop lounges, curated wellness spaces, and even digital detox lounges. “I don’t even know how to relax,” she laughs. “But people are craving places where they can disconnect.”